A few Ways Brands Are Using Instagram to Increase Engagement

By now, you no doubt will have seen of the favorite photo tool Instagram. This is an app obtainable for smartphones that allows subscribers to add visual effects to their pictures before sharing them through social media. Not too long ago, Instagram has also emerged as a useful business engagement tool. It’s superb digital PR potential, so here’s five ways brands can utilize the app to boost engagement.

Photo competitions

One good selection for brands using Instagram is to store image competitions as well as inspire owners to enter. The app is extremely simple to use and lots of individuals have access to it, so there’s every chance you will get a great response – especially if there’s a nice-looking prize on offer for the winner. This sort of competition are also able to lead to greater exposure, particularly if entrants share their photos on their own social networking pages.

Brand marketing

Organizations also can use Instagram images for their brand marketing and advertising. For instance, together with engaging a SEO agency to make certain a brand are available in search engine results, a company might add extra appeal for their advertising and marketing with eye-catching Instagram pictures of products. These may be integrated into a social media strategy as a way to encourage engagement.

Event promotion

Another way to promote engagement with the help of the Instagram is to harness folks use around upcoming events. By tying in with branded and pre-defined hashtags companies are able to invite users to post their very own photos of the event in conjunction with the relevant hashtag thereby igniting discussion amongst your target audiences.

User photos

At the start of 2012, Instagram had 15 million users. Now it has 50 million. This rapid growth, and also the fact that many folks like to share photographs through social networking, would mean that you can easily obtain social media users who also use Instagram. Sharing cool user photos on Facebook and Twitter is often a good method for brands to indulge with new folks and let them know that they’re appreciated. To illustrate, together with maintaining the more conventional photo competitive events discussed above, you could very well get people to send in the favorite pictures of theirs on the understanding that you’ll share the very best – providing your users publicity along with helping to promote your brand.

Behind- Instagram Comentários Personalizados , some brands also are making use of Instagram to share behind-the-scenes pictures of the offices to give people much more insight into what they do and simply help spread an even more human image of the brand of theirs.

A growing number of social media organizations are using Instagram to market the product of theirs, and so it is certainly well worth checking it out there to determine what the app can potentially do for your organization.

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